Protection of personal data

Privacy Policy

PLOVE operates this store and website, including all related information, content, features, tools, products and services, to provide you, our customers, with a personalized shopping experience (the “Services”). PLOVE uses the Shopify platform, which enables us to provide these Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through our Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described in it.

Personal Information We Collect or Process
“Personal information” means information that identifies you or another person, or that can reasonably be linked to you. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that personal information:

Contact information, including your name, address, billing address, shipping address, phone number and email address.
Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations and other payment details.
Account information, including your username, password, security questions, preferences and settings.
Transaction information, such as items you view, add to your cart or wishlist, or purchase, return, exchange or cancel, as well as your past transactions.
Communications with us, including information you provide in communications with us, such as when you submit a question to customer support.
Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
Usage information, including information about your interactions with the Services, such as how and when you interact with or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, customizing and improving the Services: Processing payments, fulfilling orders, remembering preferences, sending account notifications, processing purchases, returns and exchanges, arranging shipping and creating a personalized shopping experience.
Marketing and advertising: Sending marketing and promotional communications by email or text message and displaying online advertisements based on your purchases and activities.
Security and fraud prevention: Verifying accounts, ensuring a secure payment environment and detecting illegal or fraudulent activity.
Communicating with you: Providing customer support and maintaining our business relationship.
Legal purposes: Complying with applicable laws, responding to legal processes and enforcing our terms.

How We Disclose Personal Information

Under certain circumstances and for legitimate purposes, we may disclose your personal information to third parties:

Sharing with Shopify, vendors and service providers (IT management, payment processing, data analytics, shipping).
Sharing with business and marketing partners to provide advertising (you may have the right to opt out of the sharing of information for targeted advertising).
When you direct us to do so or give your consent (e.g., shipping products to you).
In connection with business transactions (mergers, bankruptcy) or to comply with legal requirements.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to the Services. To learn more about how Shopify uses your personal information, see Shopify Consumer Privacy Policy.

Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

Security and Retention of Information
No security measures are completely impenetrable. How long we retain personal information depends on whether we need it to maintain your account, provide the Services or fulfill legal obligations.

Your Rights and Choices
Depending on where you live, you may have the following rights:

The right to access your personal information.
The right to delete your information.
The right to correct inaccurate information.
The right to data portability.
The right to object to processing or withdraw your consent to processing.

Data Controller: Pavlína Hort Miklasová, Company ID No.: 05740312, registered office at U Druhé baterie 203/57, Praha 6 - Břevnov, 162 00 (operator of the online store www.plove.cz).

Contact
If you have any questions about our privacy practices or would like to exercise your rights, please email us at info@plove.cz.

In Prague on October 30, 2026
Pavlína Hort Miklasová
Operator of the online store www.plove.cz